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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. CoachStation provides consulting and business advisory, coaching / mentoring and human resource related offerings. It’s massive!

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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” It is not because they had some unique access to talented people, advertising, consultants or the media. By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it?

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May the Force — of Inspiring Leadership — Be with You

The Practical Leader

May 4 th has become an annual commemoration of the Star Wars media franchise. Less effective managers see “their people” as coin-operated human resources (assets with skin) to be manipulated with money. Today is Star Wars Day. Ultimately, the problem is a failure of leadership.