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Why Tech Entrepreneurs in Developing Countries Struggle to Raise Funds

Harvard Business Review

Most investors liked the business model and the fact that I was educated in Nigeria and knew the market. But there was one problem: my business plan had no exit strategy. They all asked exit strategy questions and my answer, naively, was that we would grow revenue and share profits! It's something that U.S.

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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy.