Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

They maintain and evolve decision-making models that guide those decisions with clear reputational standards that remain inviolate up, down, and across the extended enterprise. Our intention here is not to denigrate the Quants who are doing so much to illuminate risks across the enterprise, and finding ever more sophisticated ways to track reputational changes over time. Inversion is all the rage – and it’s sparking rage, too.