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Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

For each of the past 15 years, they have calculated the RQ (reputation quotient) of 60 highly visible companies in the eyes of the American public by measuring perceptions of those companies in six major areas: Social responsibility. They maintain and evolve decision-making models that guide those decisions with clear reputational standards that remain inviolate up, down, and across the extended enterprise. Public relations Risk management Transparency