Film Hedge Marketing Technology 
Strategy Driven
MAY 25, 2011
And that response is hidden inside ‘business’ behaviors – sandbagging quotas, hedging on stretch goals, and avoiding accountability or commitment. In my book, I describe an incident that took place at a famous, fast-growing technology company. No wasted film, slides, or prints.
Harvard Business Review
OCTOBER 2, 2012
The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action.
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Strategy Driven
MAY 25, 2011
And that response is hidden inside ‘business’ behaviors – sandbagging quotas, hedging on stretch goals, and avoiding accountability or commitment. In my book, I describe an incident that took place at a famous, fast-growing technology company. No wasted film, slides, or prints.
Harvard Business Review
OCTOBER 2, 2012
The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action.
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