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Who Do You Want Your Customers to Become?

Harvard Business Review

George Eastman didn't just create cheap new cameras and films; he created photographers. Sam Walton's Walmart successfully deployed scale, satellites and supply chain superiority that turned shoppers into higher volume, one-stop everyday low-pricing customers. Call it "customer kaizen.". Today's Web 2.0

article thumbnail

Who Do You Want Your Customers to Become?

Harvard Business Review

George Eastman didn't just create cheap new cameras and films; he created photographers. Sam Walton's Walmart successfully deployed scale, satellites and supply chain superiority that turned shoppers into higher volume, one-stop everyday low-pricing customers. Call it "customer kaizen.". Today's Web 2.0