Film Management Marketing Mass Marketing 
Harvard Business Review
FEBRUARY 14, 2012
It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks.
Harvard Business Review
SEPTEMBER 14, 2011
Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. Reliance MediaWorks.
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