Craft an Attention-Grabbing Message
Harvard Business Review
DECEMBER 29, 2011
You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference. Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts' reports.
15 
Let's personalize your content