Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed
Harvard Business Review
JULY 21, 2014
He had a mission statement back then – making cleanliness commonplace. So the role of marketing as I see it is identifying those deeper human needs and providing solutions. A CSR project is not going to balance out some of the negative impact of your business. How Big Data Brings Marketing and Finance Together.
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