Finance Human Resources Innovation P&L 
Harvard Business Review
JULY 10, 2012
Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. Finally, carve out innovation incubators that will serve not only to build new businesses but also to grow general managers.
Harvard Business Review
AUGUST 5, 2014
To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.
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