Does Your Company Come Across as Too Male?
Harvard Business Review
JANUARY 25, 2016
So most companies in traditionally male-dominated sectors (IT, finance, law, most heavy industry) are unwittingly speaking and selling “male” while they profess to want balance. After all, Red Bull and P&G were strategically going after a market segment they had chosen to focus on. Or is it unconscious?
8 
Let's personalize your content