Craft an Attention-Grabbing Message
Harvard Business Review
DECEMBER 29, 2011
Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts' reports. When asked how he managed to write such gripping horror novels, Stephen King once responded, "I cut out the boring stuff," and so can you.
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