Craft an Attention-Grabbing Message
Harvard Business Review
DECEMBER 29, 2011
Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts' reports. In contrast, my client, the CEO of a new biotech company walks on stage, rolls up his shirt sleeve, and stops at the center of the stage.
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