The Economics of Charity Telemarketing
Harvard Business Review
APRIL 15, 2015
Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. The telemarketer just got paid $25 for making 100 calls. Long-term value changes the math.
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