Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
” At Marriott, Lotta had been part of the team that voted to make an investment in a young start-up with a similar value proposition — to undercut OTAs and help hospitality groups increase direct bookings. “Besides, Curt said we should check it out,” Gerard added. “I’m having flashbacks to RoomLocator.”
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