I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. We chose a turnaround strategy built on a radical idea framed by a former Greenpeace activist. Well, maybe, but it's also a hard-headed commercial strategy for the long-term.
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