Fixed Assets Marketing Quality Technology 
Harvard Business Review
DECEMBER 9, 2015
Some find evidence of a clear improvement of total factor productivity since market-oriented reforms began in 1979, estimating that the increase in TFP contributed about 40% to GDP growth, roughly the same as that contributed by fixed asset investment. There was also a slowdown in TFP after the mid 1990s.
Harvard Business Review
JANUARY 23, 2014
For over an hour, the panel discussed all of the innovative projects they’d worked on — spanning projects from Google Fiber to ad bidding technologies at Facebook. It’s the continuous technological innovations that will exploit your fixed asset base. And your business needs all of it.
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