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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I recently stopped for lunch at a franchise restaurant. I went to their website, where franchise chains allege they want customer comments. The franchise owner later called. We’re a franchise,” he admitted. Franchisers should not sell sure-fire promotions to build sales as part of the worth of the franchise.

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The Big Picture of Business: The Colonel and Me

Strategy Driven

The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. ’ I commissioned focus groups. Fast forward 20 years to 1979. Its CEO (John Y.