The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.
Strategy Driven
JUNE 6, 2014
I recently stopped for lunch at a franchise restaurant. I went to their website, where franchise chains allege they want customer comments. The franchise owner later called. We’re a franchise,” he admitted. Franchisers should not sell sure-fire promotions to build sales as part of the worth of the franchise.
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