Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food
Harvard Business Review
MARCH 14, 2014
But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past. But despite this manpower, “Big Food” missed Greek yogurt.
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