Online Shopping Isn’t as Profitable as You Think
Harvard Business Review
AUGUST 21, 2014
When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. In general, however, e-commerce operations aren’t as cheap to run as most people think. in operating margins over the past three years.
8 
Let's personalize your content