Harvard Business Review
AUGUST 21, 2012
For that, we have Forrester data: only about $1.5 It took a group of 105,000 customers in its loyalty club database, divided them into three groups of 35,000, and marketed to the three groups differently, as shown in the chart below (click to see a larger version). Turning Customer Intelligence Into Innovation.
Harvard Business Review
AUGUST 21, 2014
When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Am I really suggesting that the growth of e-commerce will slow before it annihilates most physical retailing? Growth rates first. All show similar trends.
Expert insights. Personalized for you.
16 
Let's personalize your content