Remove Forrester Remove Innovation Remove Loyalty Remove Productivity
article thumbnail

Why Email Marketing is King

Harvard Business Review

For that, we have Forrester data: only about $1.5 Because of electronic links, those who open your emails can do their own research: they can explore and see any of the thousands of products that you sell. They can put products in their shopping carts and buy them. She can get in her car and drive to a mall to buy the product.

article thumbnail

Online Shopping Isn’t as Profitable as You Think

Harvard Business Review

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. E-commerce companies ship to customers from large, expensive, highly productive fulfillment centers. (A Growth rates first. All show similar trends.

Retail 8