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Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. by Salesforce.com.

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Artificial Persuasion: The Invisible Brand

Leading Blog

As a business, the challenge is how to best use this technology to promote ideas and products. Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising. As a consumer, the challenge is to understand how this technology is influencing us.

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Mars Incorporated: A Sweet Place to Work

Coaching Tip

Its diversified galaxy of brands for man and beast are iconic -- from chocolate favorites like M&M's and Snickers to Wrigley's Juicy Fruit and Lifesavers to pet-care products like Pedigree and Whiskas, as well as Uncle Ben's Converted Rice. It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr.,

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2018 Workforce Forecast | Herman Group

Chart Your Course

Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc. In a recent study, Forrester Research reported “close to 15 million new jobs will be created in the US alone over the next decade as a result of automation and smart machines.”

Trends 100
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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

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Morning Advantage: If You Mean It, Measure It

Harvard Business Review

Yes, It's Important to Understand Your Customers (Innovate on Purpose). Forrester). As Brian Hopkins notes in his Forrester blog, "in many cases we are finding clients talking about big data, but needing something different like some good old-fashioned data governance. Lessons In Productive Procrastination (Fast Company).

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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Buyers usually first became aware of new products when a traveling salesman showed up at the door. (To his credit, Weiss also predicted that sales roles would not die, but would change in some industries.)

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