Online Shopping Isn’t as Profitable as You Think
Harvard Business Review
AUGUST 21, 2014
When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Am I really suggesting that the growth of e-commerce will slow before it annihilates most physical retailing? Growth rates first. All show similar trends.
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