Creativity Forrester Innovation Loyalty 
Harvard Business Review
AUGUST 21, 2012
For that, we have Forrester data: only about $1.5 With TV you are spending on ad agencies, creative studios, and cable channels. Thanks to the loyalty program, it was able to see all subsequent purchases by these customers. Turning Customer Intelligence Into Innovation. According to eMarketer, this year U.S.
Harvard Business Review
AUGUST 21, 2014
When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Even there, creative omnichannel retailers aren’t necessarily at a disadvantage. Growth rates first. All show similar trends.
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