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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

DECEMBER 18, 2017

Real Madrid is one of the most recognized soccer franchises in the world. With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. “FOX Sports has always been about fans first,” says Tom Zentmeyer, Vice President, Technology and Games at FOX Sports.

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Sports Brand Content Industry 8
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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

MARCH 23, 2015

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. And while the differences are aplenty between college basketball and professional hoops, this sports season got us thinking about the business of athletics.

Price 8
Price Team Sports Franchising 8
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