Gilbert, Leadership, Marketing and Technology

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Gilbert

Leadership

Marketing

Technology

Make IT Delightful, and Other Ways to Enchant Your Employees

Harvard Business Review

FEBRUARY 1, 2016

In the business world, marketers use enchantment all the time. How technology is changing the way we work. Virtual reality technology presents new opportunities too: employees might virtually commute between different offices, immerse themselves in their customers’ worlds, or play with multiple identities. Insight Center.

Gilbert

Gilbert Mission Statement Letter Software

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

JUNE 17, 2015

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. Insight Center.

Productivity

Productivity Products Customer Intimacy Software

Leadership Digital

Make IT Delightful, and Other Ways to Enchant Your Employees

How IBM, Intuit, and Rich Products Became More Customer-Centric

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