How Story Platforms Help Global Brands Go Local
Harvard Business Review
JULY 23, 2013
Despite the truth of most of these observations, "Go Crazy" is part of a global campaign originated for Coke by Ogilvy Brazil. The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." It''s not easy to do, however.
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