Remove Globalization Remove Glocalization Remove P&L Remove Technology
article thumbnail

The $2,000 Car

Harvard Business Review

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. To compete, global corporations must be just as nimble innovating abroad as they are at home. Phase 2: Glocalization. and which they now sell in Europe and the U.S. The future is far from home.