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CMI Hong Kong: updates from the board

Chartered Management Institute

NOVEMBER 15, 2023

Other key events we hosted included an in-person networking event with the HKU SPACE GMBA students and alumni, and four webinars on different topics: “Future Leadership in the Fourth Industrial Revolution”, “Deep Dives into STEM and Finance” as well as “Skills for New Employment Landscape” with the UNESCO HK Glocal Peace Centre.

Webinar 98
Webinar Education Conference Industry 98
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How Story Platforms Help Global Brands Go Local

Harvard Business Review

JULY 23, 2013

As they wrote: "It''s hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. In those days, merely defining what a "global story" should be involved a year-long debate.

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Brand Globalization Advertising Storytelling 8
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