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CMI Hong Kong: updates from the board

Chartered Management Institute

NOVEMBER 15, 2023

The session was entitled “Technology and Business Collaboration: Leadership and Management” and was moderated by Dr Alan Miller CMgr FCMI (former CMI Hong Kong Regional Board Member). He holds a number of other voluntary positions. The pandemic has boosted the application of technologies across both public and private sectors.

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Webinar Education Conference Industry 98
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Great Advertising Is Both Local and Global

Harvard Business Review

MARCH 29, 2013

It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Next, they find a positioning that goes beyond describing product attributes to address the motivation.

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Advertising Glocalization Globalization Brand 8
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