Management Tools For Leaders: Red Ocean/Blue Ocean Strategy
Rich Gee Group
MAY 3, 2022
They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Chan Kim and Renée Mauborgne, professors at INSEAD. History: Red Ocean/Blue Ocean is a strategy developed by W.
195 
Let's personalize your content