Harvard Business Review
SEPTEMBER 15, 2014
To borrow language from the philosopher Avishai Margalit , the web is a “ thin we ” type of network. They have little in common with other members, and they’re reluctant to do much for the network. The goal was to help one another get smarter, while collectively providing superior solutions for Pfizer.
Harvard Business Review
NOVEMBER 3, 2016
In our era of digital disruption, this goal is more important than ever. In every aspect of business, we are operating with mental models that have grown outdated or obsolete, from strategy to marketing to organization to leadership. ” In the field of marketing, our thinking is permeated by the mental model of mass communication.
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