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The “Piggyback” Approach to Innovation

Harvard Business Review

Consider how we have “the way” we do things: the way we make pasta, the way we use a hammer, the way we deal with our day-to-day problems. The author offers examples of how organizations, ranging from small nonprofits to big corporations, are employing this tactic. On the other hand, it limits our ability to see beyond the default.

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The Future Economy Project: Advice from Sustainability Experts

Harvard Business Review

Toffel: I thought Paul Polman was spot-on when he was breaking down the challenge of corporate sustainability into tactical and systemic issues. Tactics include, for example, labeling claims and how to be clear about what standards we might want to develop, and also about disclosure, when he mentions materiality.