Uber Shows How Not to Apply Behavioral Economics
Harvard Business Review
APRIL 13, 2017
Over the last few years, organizations in both the private and public sectors have applied some of the insights from behavioral economics to address a wide range of problems — from reducing cheating on taxes, work stress, and turnover to encouraging healthy habits, increasing savings for retirement as well as turning up to vote (as I wrote previously ). Uber has been using similar insights to influence drivers’ behavior.
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