Twelve Ways to Create Barriers to Competitors
Harvard Business Review
MAY 20, 2011
The only real way to grow sales and profits is to create innovative offerings with some "must haves" that define new categories or subcategories for which competitors are not relevant. Ongoing innovation. Brand loyalty. A driver of a Focus may or may not be driving a hybrid but there is no such doubt about a Prius driver.
15 
Let's personalize your content