Hotels Innovation Marketing Parcell 
Strategy Driven
FEBRUARY 4, 2021
Some companies that started out doing something entirely different include: Nintendo – This video game manufacture began as a playing card company and also ran a taxi company, food company, TV network, and hotel chain. Marriot Hotels – Began as a street-side root beer stand. You need to innovate immediately.
Harvard Business Review
OCTOBER 1, 2013
The global business environment is decomposing into smaller yet more profitable markets, so businesses can no longer rely on scaling up to compete, but must instead embrace a new economies of unscale. New platforms abound: Facebook and Twitter for social marketing, YouTube for video distribution, and iPhone and Android for mobile.
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