You Don’t Have to Be the Boss to Change How Your Company Works
Harvard Business Review
FEBRUARY 26, 2015
Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. Recruiting someone less objectionable—a fellow clean eater or a credible religious figure—to deliver the message is one tactic that helps overcome this problem.