You Don’t Have to Be the Boss to Change How Your Company Works

Harvard Business Review

Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. Wherever your own attitude along the continuum, Sherif and Hovland argued, you are willing to entertain some other views, but only within a narrow range around your own attitude—this range is the latitude of acceptance, or “OK zone.”