INDUSTRY INSIGHTS YOUR PEERS ARE READING
Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. Sherif had the teams of boys live in separate, isolated cabins. Sherif and his team had seen what they thought they would. MORE
Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. MORE
Sherif Related Topics 
RapidStart Leadership
AUGUST 1, 2017
Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. Sherif had the teams of boys live in separate, isolated cabins. Sherif and his team had seen what they thought they would.
Harvard Business Review
FEBRUARY 26, 2015
Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance.
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