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IAM

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

MAY 19, 2016

As business strategists, we see endless amounts of writing about how to achieve differentiation. For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores. And we see many executives trying to take this advice to heart.

IAM

IAM Productivity Products Company

You, Too, Can Move Your Company Into the Cloud

Harvard Business Review

JULY 16, 2013

So it comes as no surprise that whenever I spend time with industry peers who have yet to move to the cloud, there is a palpable sense of fear and overwhelming anxiety about how to even think about the process. the next five years, new employees coming into your company won''t know (or care) how to use Outlook or mapped drives.

Your Whole Company Needs to Be Distinctive, Not Just Your Product

You, Too, Can Move Your Company Into the Cloud

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