Human Resources, Operations, Process and TQM

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Human Resources

Operations

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TQM

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

FEBRUARY 5, 2011

There may be improved stock market confidence in some of the companies that produce the world’s best-known brands, but a fundamental flaw exists in the management process that is supposed to renew brand health. But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon.

Magazine

Magazine Brand Article Marketing

The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

FEBRUARY 6, 2015

To correct for the measurement inversion other methods, like applied information economics, introduce the ‘value of information analysis’ step in the process so that metrics focus on high-value measures. The quality audit by objective outside communications counsel is merely the beginning of a process.

Quality

Quality Metrics Strategic Planning TQM

Leadership Digital

Brand Surgery ? excerpts from my Marketing Magazine article | In.

The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

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