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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

These executives and their CEOs have been so preoccupied with the management mania of the day (years back it was TQM, then right-sizing and now Internet solutions) that their eye has been off the heartbeat of the consumer goods business. Human Resources. A vast number of famous brand names need brand surgery. Search My Site.

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

It applies to service industries and manufacturing operations. Total Quality Management (TQM) is recognized as a prerequisite for survival. Paying attention to quality can realize: Lower operating costs. TQM has increased profitability in some corporations up to six times. Business Strategy Steers the Quality Process.

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