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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

W E OFTEN THINK of innovation as something visionaries draw out of thin air, like manna from heaven. Here’s an innovation story that’s closer to reality: It’s a story of loss, grit, and renewal. It’s also about a never-too-late approach to innovation that enabled a floundering business to launch a second golden age.

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How to Tell If a Company Is Good at Innovating or Just Good at PR

Harvard Business Review

Obviously professionally produced, it highlighted the space the company had set up for innovation. But further investigation showed that the video was nothing more than a beautiful piece of “innoganda” — innovation propaganda describing an effort that had little hope of driving any material impact.

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The Two Questions to Ask Before You Innovate

Harvard Business Review

A meticulously constructed business plan showed how the venture could thoughtfully expand into six major cities in China. While it was very clear what the team planned to do, its members hadn''t verified their assumptions about why they were going to do it. Certainly, the end goal of many innovations is to generate financial returns.