Industry Leadership Mass Marketing Project 
Harvard Business Review
DECEMBER 2, 2010
Acumen creates these markets using patient capital. It lies in engaging directly and experientially with individuals, not getting distribution in front of markets. The broad, mass market approach of a Western marketer is foolish because there is no mass market in places where villages are the market.
Harvard Business Review
NOVEMBER 24, 2010
He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. Breaking through the industrial ages rusting, cracking ceiling wont happen by just doing more of the same. Well have to invest not just in action, but in deep, sustained, prolonged reflection.
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