Harvard Business Review

OCTOBER 2, 2014

Between recent high-profile hires from the fashion and watch industries to the rumored 18-karat gold Apple Watch, some observers are fretting about the company’s trend toward catering to the highly profitable 1%, possibly at the expense of the rest of us. Apple Customers Marketing' But is that really right?

Mass Marketing 10

Mass Marketing Marketing Brand Meyer 10

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. LVMH’s approach is somewhat unique.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

MAY 24, 2016

Four examples in very different industries help illustrate the pitfalls of minivations. However, global first-year demand turned out to be 14% above projections; the demand for Audi turned out to be 80,000 Q7’s. The problem with wildly successful products. That likely made Audi a little too conservative.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

DECEMBER 2, 2010

Acumen creates these markets using patient capital. It lies in engaging directly and experientially with individuals, not getting distribution in front of markets. The broad, mass market approach of a Western marketer is foolish because there is no mass market in places where villages are the market.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

NOVEMBER 24, 2010

He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. Breaking through the industrial ages rusting, cracking ceiling wont happen by just doing more of the same. Well have to invest not just in action, but in deep, sustained, prolonged reflection.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15