Industry Mass Marketing Project Technology 
Harvard Business Review
OCTOBER 2, 2014
It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Apple Customers Marketing' But is that really right? Income data is from the U.S.
Harvard Business Review
DECEMBER 2, 2010
Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. Acumen creates these markets using patient capital. Mass market acceptance is rare. Triple the U.S.
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