Harvard Business Review

DECEMBER 2, 2010

Acumen creates these markets using patient capital. So Acumen finds entrepreneurs on site in the developing world, funds them, teaches them and pushes them to build really big organizations. It lies in engaging directly and experientially with individuals, not getting distribution in front of markets.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

MAY 24, 2016

We term these product launches “minivations” and they are the result of product developers who don’t realize just how much value their offerings would provide to customers. Four examples in very different industries help illustrate the pitfalls of minivations. The problem with wildly successful products.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. LVMH’s approach is somewhat unique.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8