Industry Management Mass Marketing Project 
Harvard Business Review
JANUARY 11, 2017
The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.
Harvard Business Review
NOVEMBER 24, 2010
He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. Breaking through the industrial ages rusting, cracking ceiling wont happen by just doing more of the same. Well have to invest not just in action, but in deep, sustained, prolonged reflection.
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